Well we were very honored today to be invited to the official UK launch of the ANZAC biscuit, at the National Army museum at Chelsea. You may remember that we reviewed the Unibic ANZAC back at the end of April this year, explaining its connection to the ANZAC forces that fought in WW1 at Gallipoli.
Now whatever your views about business doing good deads and charity work there simply is no denying the 500,000 Australian dollars that have been raised in the last 5 years for retired servicemen in both Australia and New Zealand. There was also no disguising how pleased various bodies involved were to receive the support, and how keen our British Legion fund raisers are to get involved.
The Australian Returned and Services League (RSL) had sent over Bruce Ruxton (pictured alongside) the veteran, whose idea it was to also raise money for the British Legion using the tasty ANZAC. We were also treated to a very moving poem written and read by Aussie media celebrity Clive James, long time supporter of the RSL, about his childhood memories of ANZAC day parades. All this whilst drinking cups of Tetley tea, complete with bubbles, and munching platefuls of ANZACs.
ANZACs are available from today, July 14th at Sainsbury's stores through out the UK with 4% of sales going to the British Legion.
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