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After an absence of more than ten years the Huntley & Palmer brand is once again to found on our shelves. Huntley & Palmers of course dates back to the early part of the nineteenth century and is one of the pillars of the British biscuit industry, with a whole museum devoted to their past in Reading their birthplace. The brand had passed on to Jacobs, who had effectively wound it down although continuing to make many H&P originated products such as Iced Gems.
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 Nice new logo
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Huntley & Palmers' products became famous in 137 countries and, even today, their reputation for baking unique, top-quality products, such as Milk & Honey, Breakfast Biscuits and Chocolate Olivers is fondly remembered. The brand's packaging also achieved unsurpassed standards of excellence with its presentation tins and promotional posters. Many of these can still be seen today at the Reading Museum.
The new MD of H&P Nigel McCrea acquired the Huntley & Palmers name whilst working as a director at Jacobs, and is relaunching the new H&P as a luxury brand. The company is exclusively targetting the speciality and fine-food sector, including delicatessens, major food and department stores, airport duty-free, food-service, hotels, mail-order, hampers and internet sales.
Initial products include "When Taste Matters", an assortment of bite-sized sweet biscuits.
"Not Just For Cheese", an assortment of biscuits and wafer-thins. "Chequers", a box of mint crisp chocolates, wrapped in two different colour foils, with a board designed into the pack, so you can enjoy an after-dinner chocolate whilst playing a light-hearted game of draughts and "Brandy & Walnut Christmas Pudding", described simply as the richest traditional pudding you can buy.
Of course we put in a plea to Nigel on behalf of all those NiceCupOfTeaAndASitDown readers who long to see the Milk & Honey, and maybe the Chocolate Bath Oliver resurrected too.
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