|When Nestlé stopped foil wrapping their KitKat and slipped them into plastic sachets instead it was a bit of a disaster. It was said that it was done so that we could enjoy our KitKats even fresher, but I think you would find it hard to find a gone off KitKat. It was obviously a cheaper and more efficient way of packing the product. The foil was integral to what KitKats were all about, and taking it away was like taking the Pot away from a Pot Noodle. We liked how we could run our thumb nails down the groove between the fingers. We liked how we could run our finger tips over the top to reveal the cursive KitKat logo cut in the chocolate. We even liked how we could roll it up in to little foil balls and bat them around with our fingers, or make little sculptures. So when I decided to take a look at a pack of 2 finger KitKats, I was very amused to find inside the large outer wrapper some foil wrapped KitKats.
According to the press, KitKats have been having a bit of a hard time recently. Last year their sales dropped by 9%, which if you consider it's the market leader with sales that were in excess of 100 million pounds, 9% is a lot of chocolate. Of course the more bizarre plans to revitalise the brand have grabbed the attention of the media. Lemon cheesecake flavours have worked well in Germany and Japan and there has even been mention of liquorice and even curry flavoured versions. Now it's probably fine to try stuff like this in markets where the product doesn't have a particularly long history, but we've been enjoying sensible KitKats since 1935.
There is some dodgy story about why the KitKat got its name, but its a bit dud so I'll spare you the details. If you're curious you can look it up on their website, but don't say I didn't warn you.
As for the KitKat, well very obviously it's a classic British brand which Nestlé acquired when they took over Rowntree, and to be fair they have built into a global brand. They are made in the UK in York, and Nestlé has started making them in several sites in Europe, not just to grow the brand but because of exchange rates.
If you are some kind of space alien visitor from another world then you'll need me to describe a KitKat to you, everybody else has been eating them for as long as they can remember. Right, they are thin wafer fingers that are sandwiched together with something brownish, but I don't think it's chocolate. This doesn't matter as they are entirely coated in chocolate, lots of it. Hence most people consider them to be a chocolate bar. Oh and for some completely unfathomable reason they have yeast in them!
So why have we decided to start talking about the KitKat, which by the way 38% of you consider to be a biscuit? There are a few things that make me think that maybe the marketing people who steward the brand haven't completely lost the plot. Well putting aside the KitKat chunky which was a splendidly successful thing, but is now going into decline as we are all bored with it. Now there is the Kube, which according to the adverts you just eat lots of it slowly, which is probably the best advice to those hoping to put on weight. So just before they roll out the Masala flavour KitKats lets take a close look at the two finger jobs.
Well the logo is still on top, but it's a new one, and its been shoved to one end. As you know, generally we fear change, but in a gesture of goodwill, and given that all the flowers are blooming and the birds are singing I'll think we'll let that go. What is new are some random messages on the top to do with 'Taking a Break'. This 'leverages' the brass rubbing foil fondness we have, and has to be a good thing. I also always enjoy something that is a bit random but mass produced, as they seem contradictory. Additionally, the recent nationwide radio led 'Take a break' Friday which encourages us all to sit down and eat KitKats is also enjoyable. As this is a radio thing there is some concentration on descriptions of favourite eating techniques which works well for radio. Again top marks here, as this is what we all really care about, and it celebrates this much loved product. Also having just scoffed down the review pack with the younger members of staff I am reminded that there really isn't anything that hits the same exact spot as a KitKat, and for that alone it deserves to be around for another seventy years.
Your feedback 13 messages